People who moved here came from all parts of the country, seeking a fresh start and a lifestyle different from the urban chaos of the old city. It was precisely this vision of open and functional space that laid the foundation for today’s business rhythm of New Belgrade, where light, spaciousness, and energy continue to shape the way of life and work.
Despite the old stereotype of a “concrete desert,” New Belgrade is actually very green and spacious. Its buildings are set apart, boulevards are wide, and parking spaces are more available than in other parts of the city. This spatial openness and urban planning vision have become clear advantages in the modern era.
The main transport hubs have also been moved here – the new bus station, developing railway infrastructure, and the proximity to the airport and highway further solidify New Belgrade as the gateway to the capital. The traffic network, wide boulevards, and bypasses enable fast connectivity with all parts of Belgrade, as well as with the rest of Serbia and beyond.
The Pulse of Business Life in the 21st Century
In the 21st century, New Belgrade has undergone a major transformation. No longer is it just a “dormitory town,” as it was often called during socialism. Today, it is the liveliest business district in Serbia, home to both domestic and international companies. Shopping centers, restaurants, cultural venues, and massive business complexes employing tens of thousands of people have sprung up here.
Thus, New Belgrade has evolved from “the most enduring project of socialism” into the most dynamic business center of modern Belgrade and Serbia – a place where history and tradition meet a vision of the future.
A Place for Major Players and Innovators
Over the past two decades, the most modern office buildings in the country have been constructed here, designed according to international standards and tailored to the needs of contemporary companies. New Belgrade also offers diversity: from large corporate headquarters and business parks to smaller, flexible workspaces that allow startups, creative agencies, and growing teams to operate side by side with global corporations.
This combination has naturally created a dynamic business ecosystem where innovation, growth, and collaboration thrive. The IT sector and international companies, in particular, have been drawn to New Belgrade, seeing in it the space, infrastructure, and energy required for modern business.
The First Active Office in Serbia is in New Belgrade
Among contemporary workspaces designed to meet the needs of employees, Beon active office stands out. Introduced to the Serbian market less than a year ago by the company INEX, this space brought the concept of the “active office” to the country for the first time. Although such an approach might have seemed unusual in the mid-20th century, today at Španskih boraca 3 it provides precisely what was missing during socialism, and what is now expected – and more – in New Belgrade: light, flexibility, movement, presence, and collaboration.
Beon active office is, in short, a response to the sense of alienation that has long accumulated in closed office environments that fail to “give back” to the people working in them. This innovative office space balances advanced technologies, thoughtful design, and everyday functionality, making it suitable for everyone: freelancers and small teams, as well as growing businesses and multinational corporations. Here, people don’t adapt to the office – the office adapts to their rhythm and needs.
Upon entering Beon, the space greets you with clean lines and clear geometric forms. Unlike typical offices that mostly rely on gray and white tones, here colors play a role. Walls in soft, pastel shades – from green to lilac – are carefully chosen to create a sense of calm and harmony.
The space meets a wide variety of needs. Everyone can choose where to sit: on a sofa, in an armchair, at a desk chair, or a bar stool. The environment is divided into different zones that support work and collaboration according to activity type. There are quiet zones for better focus, flexible areas for teamwork, conference rooms, and an event space. In addition, there are soft zones, a coffee point, and an open space ideal for socializing.
Technology here truly serves employees. Booking a workstation, adjusting temperature and lighting, or requesting IT support requires only one or a few clicks via an app.
In this way, Beon active office represents more than just a modern workplace. It is a symbol of what New Belgrade has become today: the workspace of the future at the heart of Serbia’s most dynamic business district.
