At the site of the former “Novitet” factory, at Futoški put 51 in Novi Sad, construction of the Novella Business & Residence complex began two years ago. The project unifies residential, office, and hotel functions within one architectural whole.

Located just 2.5 km from the city center and close to the main traffic routes leading out of the city, this modern mixed-use project is being developed based on the architectural concept created by Arhi.pro from Belgrade, while the investor is the construction company Rapid Invest d.o.o. from Novi Sad.

Visually, functionally, and conceptually defining a new era of urban development in Vojvodina’s largest city, Novella consists of three separate residential buildings, while the central position belongs to the 76-meter-high Novella Business Center — the tallest office building in Vojvodina.

Next-generation office space

With its 16 floors and more than 21,000 m², the Novella Business Center includes next-generation office spaces under the brand “Novella Executive,” hotel apartments, “Signature Premium Apartments” on the upper floors, and an exclusive “Relax & Spa Zone” featuring a swimming pool and panoramic views.

A 693-space underground garage spans the entire complex, including 42 individual enclosed garages. Four fast chargers for electric vehicles have been installed at the plaza, with the option for tenants to install their own chargers in the underground garage.

Green areas, a Piazzetta with a fountain, a restaurant, and a café are planned within the complex, while technological superiority, energy efficiency, and flexible spatial organization create an environment where companies can grow and people can work — better, calmer, and more productively.

The office component, Novella Executive, is designed as a premium environment for companies that are not simply looking for square meters — but for context. A setting that aligns with the rhythm, energy, and identity of modern work and business culture.

Spread across 12,000 m², Novella Executive consists of two separate segments — A1 and A2 — designed to provide complete functionality and privacy for users.

Each segment has its own entrance lobby, reception desk, access control, and elevators, enabling independent operational regimes for different companies or organizational units.

The entrance lobby in segment A1 reaches an impressive 10 meters in height, creating a representative space that sets the tone for every business encounter.

Floor-to-ceiling glass surfaces

On the first floor, a multifunctional hall is available for meetings, seminars, conferences, business cocktails, and other events — a flexible space that enhances business communication culture and allows tenants to host corporate activities within the complex.

Floor-to-ceiling glass surfaces offer panoramic views of the city and Fruška Gora, while advanced ventilation and climate systems ensure a healthy and stable microclimate throughout the year.

Thanks to the 3.75 m floor-to-floor height, floor-to-ceiling glazing, and state-of-the-art HVAC and BMS systems, every office becomes a stage for ideas, decisions, and growth.

A successful blend of business and leisure

The concept behind Novella Business Center is no coincidence. It is a response to a shift in paradigm: the need for a workday that does not end at the office door. This is why business, relaxation, and residential elements are brought together into one functional whole.

On the ninth floor is the Novella Elite Spa & Wellness — an exclusive relaxation zone with a 20-meter swimming pooland a modern 24/7 gym. It is a space where body and mind find balance, grounding the business rhythm and illustrating how the “business & pleasure” principle looks in practice.

An investment that brings both profit and prestige

From the tenth to the fourteenth floor are the business apartments, intended for corporate users and investors who recognize the potential of a prime location, professional property management, and an active asset that generates income throughout the year.

With panoramic views, a luxurious interior, and full service — from the 10-meter monumental lobby to property management through the Novella Elite hotel system — these apartments represent an investment that offers both profit and prestige.

The “smart ownership” concept frees owners from daily obligations while the property works for them year-round.

Novella Business: A logical and necessary step forward

In recent years, Novi Sad has become one of the fastest-growing regional centers in Southeastern Europe. A city with a strong IT sector, a developed entrepreneurial ecosystem, and infrastructure that attracts foreign investors is increasingly positioning itself as an alternative to Belgrade and an important point on the region’s business map.

In this context, Novella Business emerges as a logical and necessary next step — a project that visually, functionally, and conceptually defines a new era of urban development. This building not only reshapes the skyline, but becomes a symbol of the new business energy of Novi Sad.